Certosa District, Brand design
Client:
Jamestown, real estate agency (Italy).
Jamestown, real estate agency (Italy).
Briefing:
Design of the brand identity for the new Milanese district Certosa.
Design of the brand identity for the new Milanese district Certosa.
Creative fields:
Logo design, typography, pattern design, postcard, posters, guidelines.
Logo design, typography, pattern design, postcard, posters, guidelines.
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This neighbourhood used to host metallurgic factories which are now being converted into cultural hotspots. I knew this district from my childhood as a “quartiere di passaggio” (a passing district) since Certosa is delimited by three big roads that lead in&out the city of Milan.
The central theme of “roads” has been the inspiration for this logo: a ‘C’ and a ‘D’ built on circles, interlacing each other. The colour palette takes inspiration from the colours of the neighbourhood reinforcing the industrial vintage look & feel. The lines become protagonist also in patterns and custom-made typography.
![](https://cdn.myportfolio.com/e022c706b78a1f657ad069bce360caea/6f2e6d92-96c9-4cb7-bd3b-6b2ed85ebbf4_rw_1920.jpg?h=acde1b1a6976434361052ec107dddbf5)
![](https://cdn.myportfolio.com/e022c706b78a1f657ad069bce360caea/583b90a1-7491-483e-8696-d855075fecf8_rw_1920.jpg?h=3604e895444063f02da4af87778bb4b5)
![](https://cdn.myportfolio.com/e022c706b78a1f657ad069bce360caea/95646b19-aeeb-46c0-8ba8-8cde2c60cb9f_rw_1200.jpg?h=ef805366fa06f9990f1e20ef7ad7e22b)
![](https://cdn.myportfolio.com/e022c706b78a1f657ad069bce360caea/07c461e5-e7c2-48cd-8637-8195163ab171_rw_1920.jpg?h=7749721e10feb0b35e3e66869ac14ad7)
![](https://cdn.myportfolio.com/e022c706b78a1f657ad069bce360caea/fe78151b-a728-46d6-9686-ef6034c6865e_rw_1920.jpg?h=44ba92786821ecfe0fac18b5c3832470)
![](https://cdn.myportfolio.com/e022c706b78a1f657ad069bce360caea/8caee9ef-bd04-4c43-9cf9-07b76bd58378_rw_1920.jpg?h=68421a40fb817059675492d5182904d7)
![](https://cdn.myportfolio.com/e022c706b78a1f657ad069bce360caea/5385c1ab-4041-4900-8220-a34f67da8ca6_rw_3840.jpg?h=f5f7c0b46e872cc7f95047b952dd7339)
![](https://cdn.myportfolio.com/e022c706b78a1f657ad069bce360caea/d0d486f7-8080-4e33-a226-22a4af8b51c1_rw_1920.jpg?h=7faeacf60f2cc23e18ce91518b3b1297)
![](https://cdn.myportfolio.com/e022c706b78a1f657ad069bce360caea/afbbbe71-4ed2-42c4-b757-c291956ec599_rw_1920.jpg?h=694cef9e1404a641559e1cece0bb6cb6)