Poorter Tandartsen, Brand design
Client:
Poorter Tandartsen, dentist studio (the Netherlands).
Poorter Tandartsen, dentist studio (the Netherlands).
Briefing:
Design of the brand identity of the dentist studio located in Zoetermeer, The Netherlands.
Design of the brand identity of the dentist studio located in Zoetermeer, The Netherlands.
Creative fields:
Brand design (logo, business cards, appointment card, letterhead and envelope), web design.
Brand design (logo, business cards, appointment card, letterhead and envelope), web design.
In partnership with:
VEVS (interior design), Mike Bink (photography).
VEVS (interior design), Mike Bink (photography).
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What I love about this design is the marriage of the geometric and clean lines tinted with pastel colours with the beautiful minimalistic interior designed by Rob van Sprang of VEVS. The inspiration for the identity and for the colour palette comes from the professional tools used daily in the dentist studio and the sobriety typical of such a place. The brand looks neat and professional also because it has been consistently applied: on print materials as well as on signage and environmental graphics.
“I am very happy to have had the opportunity to work with Cristina! She has executed the brand design of our studio perfectly with an eye for detail, feeling and aesthetics. Every day I enjoy her different designs and regularly get positive reactions from customers about our design.”
Frank Poorter
