Water @ Heart, Brand design
Client:
The Netherlands Red Cross (NL).
Briefing:
Brand design for the initiative promoted by the United Nations. The new brand has to be an eye-catcher and needs to make a difference in the pool of blue-tinted water logos. And it needs to be embraced by the African culture.
Creative fields:
Logo and event design.
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Water@Heart is an initiative to help mitigating water-related risks and disasters and increasing the resilience of vulnerable communities in Ethiopia, Sudan, South Sudan and Uganda. I have been asked by one of the supporting partners, The Netherlands Red Cross, to design the visual identity of this project.
The idea behind the logo is the moment when a drop touches the surface of water and generates more and more ripples that circle that first droplet, as if they were protecting it. The concept of protection is the core of the project, being called in fact Water at (@) Heart.
The idea behind the logo is the moment when a drop touches the surface of water and generates more and more ripples that circle that first droplet, as if they were protecting it. The concept of protection is the core of the project, being called in fact Water at (@) Heart.
I learnt with great pleasure that the initiative has made a big impact at the UN Climate Conference COP28 in Dubai, also thanks to the bold branding that certainly stood out among the other initiatives!
