Focus Care Pharmaceuticals, Rebranding
Client:
Focus Care (NL).
Briefing:
Rebranding of the pharmaceutical company, keeping a link with the old branding through the use of colours and sans-serif in the typography.
Creative fields:
Logo and corporate identity design. Guidelines and design of study-templates such as flyer, Powerpoint presentation, letterhead and website.
--------
Focus Care is a pharmaceutical company distributing inhalers and products to relieve congestions and allergies. After 20 years from its foundation, the company asked for a rebranding, keeping the same colour palette as a reminder of the roots
(the combination red+blue also present in the Dutch flag) and the sober and straightforward look&feel (also representative of the Dutch culture).
The icon is a result of the idea of co-operation and synergy, where the letters “F” and “C” exist only if they are together.
The icon is a result of the idea of co-operation and synergy, where the letters “F” and “C” exist only if they are together.
![](https://cdn.myportfolio.com/e022c706b78a1f657ad069bce360caea/7583542c-4db2-4905-b545-a750740d9313_rw_1920.jpg?h=22873c16baf82b91dd1a9bb30596d8a9)
![](https://cdn.myportfolio.com/e022c706b78a1f657ad069bce360caea/cb84133b-bc29-4d58-ae73-94007b1d1700_rw_1200.png?h=5fc8f28f54c0702f826fdc9c4d2d4b29)
![](https://cdn.myportfolio.com/e022c706b78a1f657ad069bce360caea/8ecde026-3d6c-4de2-84c0-0d8a63d8b490_rw_1920.jpg?h=1fc48bb231d12cc1d06d93b1488504c1)
![](https://cdn.myportfolio.com/e022c706b78a1f657ad069bce360caea/4b388210-af06-471f-8b7f-d75fc7206f79_rw_1920.jpg?h=334098b0e4f2be996584992a85b3008b)
![](https://cdn.myportfolio.com/e022c706b78a1f657ad069bce360caea/03d5081e-2dc5-4ccb-a44b-ec5b7179bdfc_rw_1920.jpg?h=0c31cefebc6c718b1f4cea71914a2ecc)
![](https://cdn.myportfolio.com/e022c706b78a1f657ad069bce360caea/5fb0543c-f515-481d-b578-774e86409ba5_rw_1920.jpg?h=26e088c308ec7eae8eb714e2bdf31d7b)